Dale Jr.’s #88 AMP Show car Will Be Onsite at Sports Authority Stores April 1-5

by 4ever3 on Apr 3, 2008 10:04 PM EDT

DALE JR. FAN APPAREL AVAILABLE AT SPORTS AUTHORITY STORES ACROSS DALLAS-FORT WORTH

After making its debut in Daytona at the start of the NASCAR season, Dale Earnhardt, Jr.’s adidas JR Nation Gear has invaded the Lone Star state! Consumers can pick up the latest adidas Dale Jr. gear including men’s and women’s t-shirts, jackets, hats and jerseys, at any of the six Sports Authority locations in the Fort Worth area (addresses below). In addition, fans can check out Dale Jr.’s #88 AMP show car, which will be visiting Sports Authority stores across Dallas and Fort Worth starting April 1 and culminating on April 5 (dates, times and locations below).

Designed and developed with the help of Dale Jr., JR Nation Gear features the same adidas ClimaCool technology that allows Dale Jr. to stay cool on the track. adidas ClimaCool technology is a ventilation system that utilizes specially engineered air channels, materials and components to provide superior moisture management, enhanced evaporation and better breathability. Throughout the season, new products, including footwear, accessories and other exclusive gear, will debut in conjunction with special events like All-Star in Charlotte this May.

Locations, dates and times of Dale Jr.’s #88 AMP show car appearances include:

April 1, 4-7pm
Hulen Store
4830 S. W. Loop 820-Overton Park
Fort Worth, TX 76109

April 4, 10am-1pm
Stonebriar Store
2930 Preston Road, Ste 200B
Frisco, TX 75034

April 2, 4-7pm
Cedar Hills Store
727 North Highway 67
Cedar Hill, TX 75104-2142

April 4, 4-7pm
Denton Store
1800 South Loop 288, Ste 240
Denton, TX 76205

April 3, 4-7pm
Irving Store
3524 Airport Freeway West
Irving, TX 75062

April 5, 10am–1 pm
Watauga Store
7612 Denton Highway,Ste 404
Watauga, TX 76148

About JR Motorsports

Established in 1999, JR Motorsports is the management company and racing operation for professional stock car driver Dale Earnhardt Jr. JRM competes in multiple racing divisions, including the NASCAR Nationwide Series, in which it fields two full-time teams. Earnhardt Jr.'s organization is based out of a 66,000-square foot facility in Mooresville, N.C., and includes the JR Nation retail store and Dale Jr. Fan Experience. For more information on JR Motorsports, visit www.dalejr.com.

About adidas

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport. Some of the players in adidas’ roster of athletes include: Reggie Bush, Tim Duncan, Ryan Howard, David Beckham and Allyson Felix.

For more information, visit www.press.adidas.com or www.adidas.com/motorsports