As you can tell from my avatar, I loves me some Travis Kvapil.  Travis is a good driver.  He's a great truck driver, but at the top level, he's a mid packer.  This is great for Front Row Motorsports.  Front Row has been around for years, so this year is big, since they are finally making the push to be a bigger name team.  That won't happen with Robert Richardson and Kevin Conway as drivers.  David Gilliland is a good driver, and he's going to do wonders for the 38.  But Richardson and Conway are only driving for Front Row because they bring sponsorship.  Richardson with Mahindra and Conway with ExtenZe.  It's misleading that Long John Silver's, Taco Bell and A&W are on the 38 and 34. Bob Jenkins (Owner of Front Row) is a franchise owner of all three.  So when they appear on the car, Front Row is barely making any money off the deal.  Travis isn't a big enough draw to bring in sponsorship, Gilliland could be, but we haven't seen it.  Conway may be making the leap to soon, and could fall outside the top 35 quickly, and Richardson is the same deal, although Gilliland should be able to keep that team afloat.  I can see Conway and ExtenZe leaving Front Row for another cash strapped team if the 37 falls outside the top 35 to start 2011.  It's only a matter of time before Front Row will be starting and Parking the 38.  I want this team to do good, but they will never break through without outside sponsorship.